by.

RA-DeFi

Product Design |  User Research
Decentralized Financing Application

01.

Introduction

Overview

The exploratory project MVP aimed to democratize the world of cryptocurrency, non-fungible tokens (NFTs), and token economy by making it accessible to everyday users. It offered a solution to manage DeFi (decentralized finance) and NFT portfolios, allowing users to trade across more than ten different networks and connect to any decentralized application with a single wallet. This project was designed to simplify the complex world of blockchain technology and make it more accessible to users who may not be well-versed in the technical aspects of cryptocurrency and blockchain.

The goal was to provide a user-friendly platform that would allow users to easily manage their digital assets and interact with the blockchain ecosystem, without requiring extensive knowledge or technical expertise

Project Type

IOS

Role

Product Design

Tool

Figma

Timeline

2022

Problem

The world of cryptocurrency, NFTs, and token economy is complex and can be challenging to understand for non-technical users. The project aimed to simplify this complexity and make it more accessible to everyday users.

Lack of accessibility: The existing solutions for managing DeFi and NFT portfolios can be difficult to use and are often only accessible to experienced users. The project aimed to provide a user-friendly platform that would make it easy for users to manage their digital assets.Fragmentation: The use of different networks for trading and connecting to decentralized applications can be fragmented and confusing for users. The project aimed to provide a single wallet solution that would allow users to trade across multiple networks and connect to any decentralized application with ease.


02.

Solution

Wireframes

I started by looking at aspirational work among competition and conceptual work of other designers. I combined this inspiration into mood boards to help envision how an app might look and to get early feedback on which designs resonate and what to avoid.


We focused on the dashboard to help us establish the UI and set up the design language we could carry through the rest of the application. I started with rough monochromatic wireframes to ensure I captured the business requirements.

The dashboard needed to contain a few key pieces of data: (1) total portfolio value, (2) year-to-date growth in dollars and percent, (3) customer’s buying power, and (4) summary data for the four different investment funds called Digital Exchange-Traded Funds (DETF’s).


One Place to manage your DeFi and NFT portfolios

Mobile/ Web app for seamless DeFi and NFT portfolio management to enjoy hassle-free access to both worlds, with real-time tracking, secure transactions, and intuitive controls, all in one convenient place.

03.

Design

Decision

User Financial Portfolio design

Considerable effort went to ensure visual hierarchy for each of the data points. The most important data should carry the largest visual weight, while secondary and tertiary information needed to be smaller to provide a visual balance.

The 8 point grid system was an invisible but critical aspect to ensuring a consistent design, especially when it came to building the design system and components

Design system

I  developed  visual design system for the dashboard to arrive at final visual comps for onboarding. This allowed us to focus on the UX, copywriting, and ensuring minimal barriers to the sign-up flow.

Performance

Labels


Risk Assessment while Onboarding

Home Page  

Claim Preview

Customizing table

08.

Conclusion

Reflections

The project was fun from the beginning. I enjoy the crypto space and working in an innovative space and there are many similarities to the Fintech space.

The lessons I gathered in my previous work concerning onboarding, how and what information we choose to collect from customers, all equally apply to the crypto space.



Thanks For Reading